Bachelor of Business (Marketing)
Today's marketing professionals must be able to assess current business trends to help manoeuvre their companies into the most favourable positions.
Marketing permeates all areas of business and is an important function in any organisation. Marketing today not only involves selling, it encompasses research, the development of new products, pricing, distribution, communication and customer service.
The course combines foundation business subjects with specialist marketing topics including:
- integrated marketing communications,
- consumer behaviour,
- international marketing,
- strategic marketing,
- public relations and
- interactive marketing.
Students can combine marketing with a second Business major such as International Business or Management and Entrepreneurship.
Course Highlights
You will study the practical aspects of developing and implementing marketing strategies and campaigns using real life case studies.
In addition to examining best practices and techniques, you will learn how companies undertake market research in order to make informed decisions.
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